Making A Difference Through Your Work...Laurel J. Richie

"I've enjoyed mentoring and working on product and services that are geared toward women and really thinking about how can I use marketing to help young girls feel better about themselves and feel like anything is possible."

--Laurel J. Richie, President, Women's National Basketball Association (WNBA)

Twice a month on Tuesdays, WOMEN AT LIBERTY provides a platform for a variety of voices and resources to develop, encourage, and strengthen women leaders. This week, Leadership Tuesdays is featuring Laurel J. Richie, the first African American president of the WNBA and the first African American to head a U.S. professional sports league. She was named to her current position in April 2011.

On May 18, 2012, the WNBA will kick-off its 16th season as Ms. Richie nears her first anniversary. With play as competitive as ever, teams filled with the nation's top female basketball players, and some of the most passionate fans around, Richie is building upon the league's current success. And although she has no previous connection to the sport, this seasoned business executive brings a wealth of marketing experience in consumer marketing, corporate branding, public relations, and corporate management. 

In a video from the NBA TV Network, Ms. Richie talks about the current state of the WNBA and what she hopes to accomplish in moving the league forward. To learn more about Laurel Richie and view the  Leadership Tuesdays' feature, click here. For more information on Leadership Tuesdays, see here.