#LeadershipTuesdays: Motivating People For Optimal Results...Cindy Holland

"How do they need to hear the input to get the best results out of them? In management, it’s about understanding how the person thinks and even figuring out the right choice of words that will help unlock their creativity and desire to do something."

--Cindy Holland, Vice President-Original Content, Netflix

Every other Tuesday, WOMEN AT LIBERTY provides a platform for a variety of voices and resources to develop, encourage and strengthen women leaders. Today's Leadership Tuesdays feature is Cindy Holland. She is the Vice President for Original Content at Netflix, the company who provides on-demand streaming of television shows and movies via the internet and subscription-based rentals to more than 65 million subscribers in the U.S. and over 40 countries in North and South America, Australia, New Zealand, Japan and Europe. Netflix has been an innovator in how people access entertainment and they have soared in popularity and revenue as traditional competitors in the space, like Blockbuster, has fallen by the wayside.

With shows like House of Cards and Orange Is The New Black, Netflix has made a name for itself in the original programming space. Ms. Holland, responsible for “greenlighting” original content, has been with the company for 13 years and assumed her current role in 2012. In a November 2015 article entitled "Learning To Lead On A Pair of Skis", she talked with Adam Bryant of the New York Times’ Corner Office column about her approach to leadership at a disruptive technology and entertainment company like Netflix.

The fun part of her job is saying “yes” to projects starring lesser known talent that may have been rejected by other networks. But at the same time she also has the unenviable task of saying “no” to projects that are attached to well-known names and talent that she feels is not right for her company. One of the things that Cindy talks about is how it can be challenging to give feedback in these circumstances and how a leader must think and what they have to know about people, the projects being presented, and the overall goals/objectives of the organization to get the best results for the team.

Click here to see the Corner Office interview and to read a more in-depth article written by Adam Bryant. For more information on Leadership Tuesdays or WOMEN AT LIBERTY, click here.