Miranda J. Barrett, A Woman's Truth: A Life Truly Worth Living
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"Rather than simply failing to cooperate, Mr. Brady made a deliberate effort to ensure that investigators would never have access to information that he had been asked to produce. Put differently, there was an affirmative effort by Mr. Brady to conceal potentially relevant evidence and to undermine the investigation. All of this indisputably constitutes conduct detrimental to the integrity of, and public confidence in, the game of professional football."Why is this so important? The NFL with its 32 teams and owners is a "$9 billion a year enterprise". This figure includes ticket sales, television revenues, sponsorship, licensing and merchandising, and advertising, etc. The NFL reportedly has an estimated 150 million fans. Women make up about 45% of those fans and the percentage is growing. Women fans, who make most of the purchasing decisions for households, represent an important and lucrative demographics for advertisers.